Treat Your Imagination

In collaboration with John Krasinski and Paramount, Baskin-Robbins was tasked with reawakening the imagination of ice cream lovers across the nation.

So we took to social on Instagram, Snapchat, and TikTok (including some new ad units) to announce our 2 new limited edition flavors (Blue’s Boardwalk Bash and Blossom’s Berry Twirl) and encourage our audience to celebrate all things imaginary friends and catch the IF movie, in theatres May 17th.

But instead of just taking my word for it, scroll to see John Krasinski himself and even the Tonight Show starring Jimmy Fallon give us a shout out: