Dare to Scare

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🏆 5x GOLD Winner at Muse Awards by Clio 🏆

The best part of Halloween is scaring the sh*t out of people. So when Party City wanted to make a statement for their biggest season, we decided to get dark…by scaring the sh*t out of people. Using their product catalog and a crew of actors, we set up nightmarish scenarios and pranked unsuspecting people to show viewers that Party City is the new home for all things Halloween.

In total, we shot 3 scenes that went live through the power of paid social (across Instagram, Facebook, and Pinterest) – each focused on different products and scary situations. Whether it was a zombie infested waiting room, or a literal elevator to hell, we took full advantage of Party City’s prosthetics, animatronics, costumes, and more to catch people by surprise and encourage our viewers to do the same.

Hellevator

Contagion

Scopaesthesia