That Varo Bank

Big banks – they suck. They’re predatory. It’s nothing new. So when you’re the new kid on the block, how do you set the standard for what a bank should be? Easy – you become that bank. The one that moves differently to help people in real time so they can reach their financial goals.

That Helping You Build Credit Bank,
That First Stamp In My Passport Bank,
That Moving Out Of Mami’s House Bank.

Varo is that bank so you can make that bank.

To launch this campaign for Varo Bank, we had Varo investor and NBA superstar Russell Westbrook call these traditional banks out on the absurd [redacted] they keep getting away with.

Out of Home

We took that bank nationwide and put up OOH in our key market cities.

Social: “That One Day Bank“

We needed people to see what was possible when they could feel confident using that bank to make more of that bank. So we encouraged our followers to comment with their money goals for us to share!

Social: “Spend or Save”

Part of this campaign was trying to better understand what money goals our audience had and how they prioritized their spending. With that in mind, we wanted gamifying some financial literacy scenarios to drive engagement and have a little fun.